How we pitched Zombie Vikings

Last week, while streaming on our Periscope channel, we came across and showed our old pitch document for Zombie Vikings. Since people seemed to find it interesting, we decided to post this 94-page document here for all of you to see, and also tell you a bit about how we use it, and for what purposes.

Documents like this are seldom released to the public, for multiple reasons. For one, it often contains a lot of stuff that never actually got into the game or ideas that you’d like to save for a future sequel. It might also give away too much information about your company and the way you work. We felt like this was something people had a great interest in, though, and thus we’ve decided to upload the whole thing for you to take part of!

The Content of the Pitch

First of all, what is a pitch document? Well, it’s kind of a way for us to gather our thoughts about when starting on a new project. What is this game really about? What do we want to do with it? What kind of feelings do we want to convey?

Co-op was an important focus from the very beginning.

The pitch can include a lot of stuff. We work a lot with storyboards, to give a quick presentation of the story we want to tell. But there are also sketches of different moves and explanations of controls, game scenarios and quests in there. Basically, anything that helps get the idea through.

One of the ideas for a special move for Hedgy.

In the pitch, Hedgy is simply referred to as “King Hedgehog”.

Some of the initial ideas eventually got scrapped – like temporary weapons

And for who do we do all this work? Well, for a start – the team! Not all of Zoink is involved at the start of a project, and it’s important to get everyone excited about the idea and to make sure we’re all working towards the same goals. But there are, of course, other uses for it as well.

Present it

In the end, we decided to self-publish Zombie Vikings. But before that, we were looking for a publisher, and also for people interested in investing in the game. We actually brought this document to GDC for that purpose.  We really feel this is one of the best ways to get your idea across.

Inky-Pinky was not as cute back then.

At Zoink, we generally don’t work with GDDs (Game Design Documents), which is otherwise common in the industry. We have just found that this works better for us. But of course, that always depend on who you are, and what kind of game you are working on! Are you a developer yourself? How do you go about pitching your game? It would be fun to know!

Download the complete pitch document (pdf, 17,2mb)

As always – if you have any questions, just let me know!

Alexandra Dahlberg
Community Manager
@dalbergskan